Stemming from a project build, the Scion Racing Rally xD program brought to life (or on the road) a car far more capable that one had imagined. From winter racing in the sub-zero temperatures of Northern Michigan to the mid-summer climb atop Pike’s Peak, we were tapped to tell the visual stories of the struggles and triumphs of the program throughout the past three years.
With most of the racing happening in very remote regions of the country, Scion Racing wanted to utilize multiple social media platforms to bring their audience on board with the team. For this project, we took a photojournalistic approach in our imagery in order to engage the fanbase with raw, natural images.
Scion Rally xD