Love. Fight. Passion. Glory.
New York Red Bulls soccer players and fans embody these virtues. To celebrate this, Red Bull released a limited edition New York Red Bulls can that highlights the players, personal heroes to the devoted fans who support the team. The cheer card creator not only gives fans the opportunity to show their love for their favorite players, it also takes them one step closer as they endeavor to win a once-in-a-lifetime player experience with the team.
To facilitate broader engagement, a web browser based solution was chosen over creating an iOS or Android app. Utilizing their own phones, thousands of cheer cards were created with the most creative being displayed on the Jumbotron at the Red Bulls home games.